Affiliate Marketing - Quick Guide for Beginners 2023
Affiliate marketing
offers huge opportunities to make money from home without financial investment,
you just have to invest your time and energy. You are not investing financially
and therefore there is no risk of loss compared to high rewards. Patience and
consistency are the key to success for any affiliate.
But don't think that making money online through
affiliate marketing is too easy, you have to spend a lot of time, use a
marketing strategy, expand your thinking power, gain knowledge as much as
possible on the Internet and start with a simple affiliate program like amazon,
not aiming to earn a lot but to gain practical experience because practice
makes the man perfect.
Affiliate Marketing - Beginners Quick Guide
Here you will find a quick guide to affiliate marketing
to get started with negligible funding.
- Review your capabilities and select the area of expertise.
- Create a website and develop social media.
- Look for compatible affiliate programs to join.
- Build trust with good blog post, articles, product reviews and comparison compatible with products that are expected to sell.
- Be patient and consistent in driving traffic to your blog.
- Once you have built trust and generated traffic through the blog post, you will get a click and your affiliate links will convert to sales.
- Promote innovation and expand the range of products through different niches.
It sounds easy enough, but trust me, it takes constant effort
and dedication to become successful affiliates. Even to drive
traffic to your website or social media like Quora, Pinterest, Facebook and
Instagram, it takes at least 3-4 months, so don't give up hope and keep trying.
Always dream big, the highest ambition, the deepest commitment and the greatest
effort will succeed you.
Before moving ahead, long term planning is very important
because after 2-3 years, where you want to see yourself, you have to decide
today only. So, let's understand some general terms used in affiliate
marketing.
General terms used in affiliate marketing
Affiliate Marketing:
Affiliate marketing
means selling someone’s product via website or social media to earn a commission.
OR, we can say that recommending, advertising, or promoting a company’s (merchant)
products for sale through the website and/or social media and in return earning
a commission on every sale is called affiliated marketing.
Affiliate:
Affiliate is a person (you) who publish or advertise the
merchant's product for sale and earning a commission once the buyer has
purchased it. A commission is generated for each sale made.
Merchant:
The merchant is a manufacturer, developer, service provider,
brand, or product owner who wants to sell their product. He can directly manage
his affiliate program or contract through an affiliate network.
Consumer:
The consumer is a buyer, people all over the world who click
on affiliate links and buy the product posted by the affiliates.
Network:
It is an intermediary between a merchant and an affiliate who
provides the media, guides the affiliate, and handles product delivery and payment.
It serves the product database, sets up the affiliate tracking mechanism,
awards commissions on the sale to the affiliate and thus makes affiliate
marketing possible.
Affiliate Agreement:
This is an agreement between an affiliate (you) and the
affiliate network accepting the terms and conditions. It decides how to promote
the product and what commission you will be rewarded in return for generating each
sale.
Affiliate Link:
This is the product specific link generated for your Affiliate
Account ID to enable you to advertise on your website or on social media for
visitors to click and purchase the product. It also helps the affiliate network
to track clicks and product sales through your ID.
Banner Ads:
These are the most engaging visual ads in hypertext pictorial
format with a unique clickable product link that you can display in your post
or website to attract buyers. When the visitor click on it, they reached to
actual product to buy it.
Impressions:
Impression is basically the count or the number of times a
visitor has viewed the affiliate link you posted in your blog post or on your
website.
Click Through Rate (CTR):
This is basically the relationship between the impressions
(number of times the link is shown) on your article / website and the number of
clicks and shown in a parentage.
Conversion Rate (CR):
This is the relationship between the number of clicks on your
advertising link and the action of completion (actual purchase of the promoted
product / item). It is represented as a percentage.
Cost Per Action (CPA):
It is more related to the cost of advertising compared to
conversion. Suppose you pay the advertiser (or buy paid traffic) to drive traffic
to your website to promote clicks and ultimately convert the click into an
actual sale. This gives the actual cost to achieve this conversion. It must be
low to ensure your profit margin.
Cost Per Click (CPC):
Much like CPA, this is the cost you pay per click if you hire
an advertiser or buy paid traffic.
Commission:
It is agreed upon the amount (money) that you will get in
return for selling the product that you have promoted on your website.
Above the Fold:
When you go to a post on a website, this is the content that
you see at the beginning before scrolling down. The most important part of your
blog post is to engage or capture your visitor's attention.
Cookies:
Cookies are small text files that store information about
website URL, IP addresses, date, time, affiliate ID, etc. In affiliate
marketing, this information allows the affiliate network to track the
commission payable to the individual affiliate.
Cookie Expiration Date:
It is the validity of the existence of cookies and mainly
defined by the affiliate networks.
What is affiliate marketing and how does it work?
Affiliate marketing
means selling someone else's product via a network through a website or social
media to earn a commission. OR, we may say that recommending, advertising, or
promoting a company's (merchant) products for sale through the website and / or
social media and in return earning a commission on each sale is called
affiliate marketing.
Typically, bloggers use three strategies to make money online:
the first is to use advertising like Google AdSense, the second to use
affiliate marketing, and the third is blend of above two. We can compare Google
AdSense with government work, less effort - less money or limited money and
dependent on your blog traffic, also showing too many ads annoying blog post
readers.
Affiliate marketing
is the best option if you want to earn unlimited money online from home
with negligible financial investment (i.e. website with hosting). Even without
a website, you can start affiliate marketing using social media and email
marketing. But most of the best affiliate programs need your website to qualify
for membership.
Here is the basic affiliate marketing process
which is very clear in the figure below
You join the affiliate program, display the advertisements
(affiliate products link) on your blog post or share on social media, the
visitor clicks on your link and when they buy the product, you get a commission
on each sale made.
How to plan and start affiliate marketing?
The hardest thing in the world is to begin any kind of work,
and the easiest is to think. Thought is the foundation of the beginning, so now
is a stage that you have already started, which is thought.
For long term sustainable business and income, you need to
have short term and long-term planning. Then prioritize what to do first and
which things take time.
1. Review your capabilities and select expertise field
It is always better to start affiliate marketing
in your area of interest
but to diversify the products. In this internet world you can learn everything,
and of course Google will help you. So, don't limit yourself to your skills,
you can explore new areas as well.
Find affiliate programs
with the bestselling products, high paying (commission) and high conversion
rate products. This is not for startup purpose but for long term planning and
to decide on the niche (website topic).
2. Choose a media for affiliate marketing
You can do affiliate marketing through any medium including
your website, YouTube channel or through social media like Facebook, Instagram,
Quora, emails, etc. Pinterest is also a good medium to promote your affiliate
product links, it looks like social media but is actually a search engine. (how
to use it effectively, we will come back in a separate article).
But for sustainable affiliate marketing, setting up a blog
website and / or YouTube channel is the best option as it is also easier and
cheaper.
2. Build a website/ niche and grow social media
to drive traffic
When selecting your niche, try to focus on the subcategory,
for example, “Health and Fitness” is the main category, so to select your niche
you can focus on subcategories such as "Diet", "Weight
loss", "Yoga and meditation", etc.
This will help you build your visitor's confidence that you
are an expert in that specific topic and when you promote an affiliate product
through your post, people will believe it is beneficial to them. It not only
helps with conversion but also helps drive traffic to your website.
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Once your website is ranked in Google, you can explore other
areas and follow the same strategy. Don't be disappointed if your niche isn't
getting a lot of traffic, keep the effort. (usually it takes around 3 to 4
months to generate the traffic). Link your post to social media like Quora,
Facebook page, Instagram, and search engines like Bing, Medium, Pinterest, etc.
3. Search compatible affiliate programs to join
Use Google, You Tube, and Quora to research and study
affiliate programs. Always read reviews or comments of affiliate
programs and top selling products to get a feel for the suitability for your
area of interest
and niche.
There are three type of affiliate programs
i) Low commission but high-volume affiliate programs
These affiliate programs offer low commission
but have mass product volume across almost every category and their consumers
are in the billions. These are the most suitable for beginners. The Amazon
Affiliate Program is the best example of a low commission but
high-volume type affiliate program.
ii) High commission but low-volume affiliate
programs
These types of affiliate programs are high paying programs
because the price of their product is high, and the consumers are limited.
Here, a certain time, the consumer has to pay regularly to renew his
membership. This type of program also offers a recurring benefit to
affiliates. Examples are software, membership, and accounts or
financial.
These affiliate programs are not suitable for beginners.
iii) High commission and high-volume affiliate
programs
This type of affiliate programs includes financial services,
forex, credit cards, etc. It requires special skills to manage this type of
affiliate programs.
There are three different types of affiliate products
a) Information Products: These
are mostly related to e-learning.
b) Physical Products: These
are available in mass quantity and in
large varieties. For example, products in Amazon, eBay and other similar
platform.
c) Services products: These
are related to services such as software, hosting, templates, etc. which
provide the unlimited source of earning to affiliates.
4. Build trust with great posts compatible with products planned for sell
Study the keywords and write unique articles related to the
products you want to sell. Google Analytics and the Google Search Console are
free tools that help you find the keyword related to your niche.
If you are a technician and have decided to sell something
like software, you can create a review article or comparison article with other
software, you can highlight the advantages over other products.
If the item is household or lifestyle related, you can buy and
use it and then post your review or experience so people will believe in you
and help build trust.
Some people use reviews or interviews from celebrities or
famous people to promote the products.
Comply SEO (Search Engine Optimization) while preparing the
blog post to rank in google.
5. Be patience and consistent in driving traffic to your blog
Don't be disappointed if your site isn't getting the expected
traffic. Usually, it takes at least 3-4 months to generate traffic. Keep
posting your unique posts and fallow SEO.
Here are some tips for driving traffic to your website
a) Link your website to another search engine like Bing to
generate traffic.
b) Share (publish) your blog post in "Medium" with
the number of interconnected links.
c) Create a page in your Facebook account.
d) Log in to Quora and link your blog post to your responses.
d) Use Pinterest, create number of boards and pins to drive
traffic in millions.
e) Use email marketing by creating a mailing list.
f) Don't buy paid traffic because it's not long term or
consistent. When you think that now you are an expert at affiliate marketing,
you can use it.
Once you built
trust and drive traffic by regular post, you will get clicks and your affiliate
links will convert into sales.
Here are some tips to increase your conversion rate
- Choose a clear, interesting, and attractive title for your blog post based on keywords.
- Try placing affiliate links above the fold (the content you see at the start before you scroll down)
- Use the central part of the blog post to place as many links as possible.
- Avoid placing an affiliate link in the introductory part of blog posts.
- Place fewer links at the bottom of your post because the visitor may not scroll down.
- Only place the links of products compatible with your blog post.
- Avoid spam contexts
- Share your personal experience and recommend the product.
- Use attractive visual banners or buttons to place affiliate links.
- Affiliate links are long and not good looking, use online link shortening software to make it user friendly.
6. Promote innovation and expand the product range via different niche
Use Quora and Google Trends to learn about the latest product
trends and what people are interested in. Quora will help you find out what
people are interested in in the form of questions and answers, it's a great
forum for discussion. Pinterest will help you drive innovation in almost
anything.
Diversify the business, explore top selling products, explore
new areas of interest, explore high commission and long cookie affiliate
programs, create a new niche and earn more.
Here is the list of top 20 affiliate programs
- ClickBank
- HubSpot
- SEMRush
- Bluehost
- Hostgator
- CJ Affiliate
- Amazon Associates
- eBay Partner Network
- ShareASale
- PartnerStack
- Fiverr Affiliates Program
- Affiliaxe
- ClickFunnels Affiliate Program
- Wix
- Shopify
- Travel Payouts
- Udemy
- Teachable
- Skillshare
- Bigcommerce
Summary
Hope is your most powerful weapon, and self-confidence is your
greatest asset. Always dream big and start at any stage for a better future. Affiliate
marketing is a gold mine, start earning without financial investment,
you only have to invest your time and energy so there is no risk of loss.
Patience and consistency are the key to success for any affiliate.
Start affiliate marketing by looking at your expertise in a
specific area and build a website. Promote it on social media and identify
compatible affiliate programs to join. Build trust and generate
regular mail traffic which helps convert your affiliate links
into sales and earn commissions.
Finally, encourage innovation and expand the product line through different niches for your sustainable business and increase your income.
You may find affiliate
links in this article. This means that if you click on a link and purchase any
of the products on this page, we may receive a commission, at no additional
cost to you, It does not affect our knowledge sharing, opinions or reviews. Everything
we do is benefit for you as the reader, so all our knowledge sharing, reviews
are as honest and unbiased as possible.
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